How Sports Illustrated Broke the Jason Collins Story
By CHRISTINE HAUGHNEY, nytimes.com
The anticipation that a male in a major team sport would announce he was gay had been building for weeks, along with the frenzy among sportswriters trying to break the story.
Sports Illustrated knew it had the story; it just did not kn…
He went to print?!? Though social media dominates conversations, this announcement first published in Sports Illustrated and topped off with a televised GMA interview exemplifies an old school traditional PR approach.