How Sports Illustrated Broke the Jason Collins Story
By CHRISTINE HAUGHNEY, nytimes.com
The antic­i­pa­tion that a male in a major team sport would announce he was gay had been build­ing for weeks, along with the fren­zy among sports­writ­ers try­ing to break the story.Sports Illus­trat­ed knew it had the story; it just did not kn…

He went to print?!? Though social media dominates conversations, this announcement first published in Sports Illustrated and topped off with a televised GMA interview exemplifies an old school traditional PR approach.

How Sports Illustrated Broke the Jason Collins Story
By CHRISTINE HAUGHNEY, nytimes.com

The antic­i­pa­tion that a male in a major team sport would announce he was gay had been build­ing for weeks, along with the fren­zy among sports­writ­ers try­ing to break the story.

Sports Illus­trat­ed knew it had the story; it just did not kn…

He went to print?!? Though social media dominates conversations, this announcement first published in Sports Illustrated and topped off with a televised GMA interview exemplifies an old school traditional PR approach.

I've got a jones for media that jiggles your thoughts. Attention focused on technology, race, class and gender.

twitter.com/monika_ellis

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