Reflection on the George Zimmerman Trial
George Zimmerman’s acquittal is not surprising.
Like in PR, storytelling is key to a lawyer’s success. In this case, the prosecution team failed to provide a narrative that would lead the jury to convict Zimmerman of second-degree murder. Clearly, Zimmerman tracked, engaged and killed a 17-year-old who was walking home from the store. The teenager raised his suspicion because the young man fit Zimmerman’s idea of a criminal, and Zimmerman felt threatened. The prosecution by intent or perhaps lack of skill failed to educate the jurors how this racial profiling without a doubt led to Trayvon Martin’s death.
In moving forward, we need conversations and actions to confront the racism embedded in our nation’s institutions and public policies. The legal system allowed Zimmerman to go freely on February 26, 2012 and July 13, 2013.
No, These Racist ‘Asian’ Names Aren’t Really the Pilots of Asiana Flight 214
Alexander Abad-Santos, theatlanticwire.com
If someone came up and told you the name of the pilot flying Asiana Flight 214, which crash-landed at San Francisco International Airport on Saturday, was “Captain Sum Ting Wong” you’d call him out on an offensive joke, right?…
Really? Someone at the station let this be aired apparently without sounding out the names. When there are calls for people of color in newsrooms and in management positions in these newsrooms, this is the type of ignorance we hope to avoid.
State Department bureau spent $630,000 on Facebook 'likes' | WashingtonExaminer.com
State Department officials spent $630,000 to get more Facebook likes, prompting employees to complain to a government watchdog that the bureau was buying fans in social media, the agency’s inspector general says. The department’s Bureau of International Information Programs spent the money to increase its likes count between 2011 and March 2013. Many in the bureau criticize the advertising campaigns as ‘buying fans’ who may have once clicked on an ad or ‘liked’ a photo but have no real interest in the topic and have never engaged further, the inspector general reported. The spending increased the bureau’s English-language Facebook page likes from 100,000 to more than 2 million and to 450,000 on Facebook’s foreign-language pages. Despite the surge in likes, the IG said the effort failed to reach the bureau’s target audience, which is largely older and more influential than the people liking its pages. Only about 2 percent of fans actually engage with the pages by liking, sharing or commenting.
I previously worked with a government client, so I know that this type of spending wasn’t unusual in 2011. Engagement is now a standard measurement tool, but back then, community managers and their clients and managers focused on the number of likes and followers. The two percent engagement level is low, so as the article highlights, Facebook may not be the best way to reach out to the influencers the Bureau of International Information Programs covets.
Suggestion: Strategy. Strategy. Strategy. The bureau should take a step back and really analyze who’s interested in their programs. Also, are you trying to increase awareness? Increase numbers? Diversify the audience? Once you have your goals, what’s the best to reach them? It may even be e-mail, listservs and newspapers. Me? I started an ambassador network because through data I discovered that my target audience’s trusted sources of information were people who had already been in my programs. I supplied ambassadors with information, and they passed it on. Another benefit for my client - I reduced advertising spending by about $20,000.
A Prescription for Paula Deen: Two Mega Doses of Self-Scrutiny
Video on Today: The TV cook and restaurateur tearfully opens up to TODAY’s Matt Lauer about the recent controversy surrounding a discrimination lawsuit filed by a former employee, saying the using the N-word is “just not a part” of who she is and that despite the fallout, she is glad she didn’t lie under oath.
I applaud Paula Deen for hiring Judy Smith, the ultimate fixer, to guide her through this media backlash. However, yesterday’s interview showed absolutely no growth in her understanding of the issue. She clung to the idea that she is a victim of an “evil” conspiracy to obliterate her brand.
The story was all about her and her sorrow. Clearly, she is in an uncomfortable zone, and instead of using this episode as an opportunity to examine her ideas and notions, she wraps herself in a cloak of anger and perceived victimhood. She claims to have used the n-word only once in her entire lifetime. Just once. While being robbed at gunpoint by a black man. You see? It’s black people who have harmed her, and this was the only time she (a good Southern woman raised to treat everyone equally and not tell lies) was pushed to a limit where she would drop this word. She later says it makes her skin crawl to hear what young people call themselves. Yet, the work to change it still starts with them. Deflection is a skill Ms. Deen has in abundance.
Paula is comfortable with Southern nostalgia (eg. the plantation wedding), and because she is 66, I would not be surprised if she has repeatedly told racial jokes or used the n-word. She just needs to admit it and take a moment to listen to the critics/educators so she can understand how language can equate to oppression.
Jay-Z And Billboard Ask: When is a Hit Record Not a Hit Record?
Samsung Mobile bought $5 million worth of Hova’s new album Magna Carta Holy Grail and gave it away to Samsung clients as an app.
New politics stemming from Samsung’s purchase and early release of Jay-Z’s Magna Carta Holy Grail. Will those sales give the record prominence on the charts? Are charts even significant as long as all parties are making money?
Skewered…Paula Deen’s old school racism is #blacktwitter’s gain.
New Website Showcases PSA Best Practices
Creative for Good, a new collaboration from the World Economic Forum, Ad Council and Ketchum, highlights social marketing case studies from around the world. Goals include increasing the number and effectiveness of these campaigns. Take a look at http://www.creative-for-good.org